LONGHORN PUBLISHER LISTED BY INTRODUCTION: Longhorn publishers shares started trading today at Nairobi Securities Exchange, with an introduction as mode they choose to trade their shares. many companies have opted to trade there shares in introduction manner rather than IPO way. The introduction price was kenya shilling 14 but price rose to Ks20. Longhorn will be the first publishing company in kenya to be listed at securities market. Longhorn made a profit of ks136.3m an revenues of ks1.1billion for the year ended 21 2011. The company specialises on primary school text books which contributes upto 60% of its revenues. Introduction gives the existing shareholders chance to sell their shares. A company will not introduce new shares hence it cheap to trade by introduction not initial public offer.