The highly-anticipated tablet computer is a smaller, cheaper version of the tech giant's popular iPad, and a fourth generation iPad.
Apple chief executive officer Tim Cook started off the event saying, ""We have some very fond memories here, and we're going to create a few more today."
But first, Apple senior vice president Phil Shiller took the stage to introduce a fourth generation iPad.
"It is a power house," Shiller said.
37 Photos Apple launches iPad Mini, new MacBook Pro View the Full Gallery »The fourth generation iPad features an A6X processor, 5 megapixeliSight camera, expanded LTE chipset, front-facing camera with FaceTime and 720p video capture, faster Wi-Fi, and Lightening connector. The new iPad is pricedat $499 for a 16 GB model, $629 for a 16 GB model with 4G LTE.
Shiller also introducedan iPad mini. The smaller iPad is 7.2 millimeters thick, 0.63 pounds, comes in white and slate black. The iPad mini's screen is 7.9-inches at 1,024 x768 display resolution.
Apple launched the original iPad in April 2010. The iPad has since dominated the 9-inch tablet market, with a reported 70 percent market share. Cook reported that there over 100 millioniPads have been sold.
The iPad mini starts at$329 for a 16GB Wi-Fionly model, $429 for a 32 GB model and$529 for a 64 GB model.The Wi-Fi only models will ship on Nov. 2. The iPad mini models with Wi-Fi and4G starts at $459 for 16GB, $559 for 32GB, and $659 for 64GB, and is available on Nov. 16.
