BRITISH entrepreneurSir Richard Branson isselling his Virgin Money financial services business in Australia to Bank of Queensland in a $40 million deal.
Under the deal, the bank will have exclusive use of the Virgin Money brand for four decades in exchange for an ongoing royalty to Sir Richard's Virgin Group.
Virgin Group will alsobe given a seat on BoQ's board.
BoQ believes the dealwill allow it to expand into untapped markets by distributing its products marketed under the Virgin Money brand.
"It will enable us to sell BOQ-manufactured banking products marketed under the Virgin Money Australia brand to customers who wouldbe unlikely to walk into one of our branches, and provides a low risk, high potential entry point into online funds management distribution with an established brand," BoQ's chief executive Stuart Grimshaw said.
Virgin Money has about 150,000 customers in Australia.
